No Bull Branding

Osaka Station Water Clock

Thu, 17 May 2012 09:31:20 -0700

Osaka Station Water Clock

thiswolf: This is one of those ideas that will get more in...

Tue, 15 May 2012 09:52:21 -0700

This is one of those ideas that will get more in terms of PR than it did in real engagement. I doubt that anyone actually used the mini metro but what it did do is generate a lot of chatter about the stunt so in that way it is a success.

Pocket-sized Metro.

To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.

designstain: HOLD ON TIGHT SHELF Even in this digital age, we...

Wed, 09 May 2012 08:13:58 -0700

designstain:

HOLD ON TIGHT SHELF

Even in this digital age, we all still have our personal libraries filled with those essential books we just can’t seem to let go of. Use the Hold on Tight bookshelf to keep your most treasured books upright, on display, and close at hand. A bright, over-sized wing nut serves as a bookend, which slides into place and can be adjusted and secured wherever it is needed, whether your book collection is growing or shrinking.

via

bobbycaputo: nevver: Instagram Socialmatic Camera I’m not...

Tue, 08 May 2012 16:52:25 -0700

bobbycaputo:

nevver:

Instagram Socialmatic Camera

I’m not quite sure how I fell about this. I mean, I’m an avid user of instagram and all, but I don’t think it’s necessary to make a camera specifically for the purpose of making “instagram” style photos. What’s wrong with the way it’s being down already on a phone.,And let’s not forget you could just use a REAL vintage camera. And yes I know this is only a concept.

thiswolf: The fine print was the needle was laced with...

Mon, 07 May 2012 09:57:36 -0700

thiswolf:

The fine print was the needle was laced with poison.

Great direct mail premier invitation for Saw 3D, Let the game begin.

reklamalemi:

İstanbul Miami Ad School’dan Saw 3D filmi için ilginç bir doğrudan postalama projesi.

Yaratıcı Yönetmen: Zeynep Karahan

Reklam Yazarı: Mustafa Ulker

Sanat Yönetmeni: Behzat Muratovic

adteachings: Well, here’s something that went viral a couple of...

Sat, 05 May 2012 11:38:25 -0700

adteachings:

Well, here’s something that went viral a couple of weeks ago, and since it is definitely an ad, we owe it to ourselves to break down why it so thoroughly captured the affections of the Internet. (Indeed, the auto blog Jalopnik proclaimed it The Greatest Craigslist Car Ad Ever.)

To be clear, the car is a piece of crap. It is seventeen years old, it has a blown head gasket, it’s going for seven hundred bucks, and the owner didn’t even bother washing it before he took pictures, for goodness’ sake.

The facts of this product would depress even the keenest of creative teams. But the guy who created this ad had no problem with the facts of his product, because he didn’t bother sugarcoating them. Instead, he celebrated every limitation of the car by wrapping it in an insanely manic blanket of hyperbole (outrageous exaggeration). He promised sexual success! And rampant hair growth! He mentioned Jesus! He used a phony chart, an invented quote and a cut-out picture of a crown! He even co-opted the sacred and beloved unicorn!

So why, in ad theory terms, did this ad work so well? For starters, it grabbed people’s attention with its use of 180º Thinking (a term coined by Tom Monahan in his excellent book, The Do-it-Yourself Lobotomy): Instead of promoting the car with the modesty one would expect under the circumstances, the ad took precisely the opposite approach by going crazily over the top.

The ad also used images and ideas that have proven traction with the denizens of the Interwebs: Jesus, beards, chart parodies, hyperbole and unicorns are all familiar staples in the best memes, so ganging them all up in one place made perfect sense.

The ad also made expert use of what I’ve called “the unsaid thing.” The unsaid thing in this case is that the car has very little to recommend it. If the guy had just said that, the ad would never have gone viral. But instead, the ad’s creator allowed people to infer that fact from all his absurd and fantastical boasts. The result is that the reader could enjoy a laugh and also – and this part is important – feel that his intelligence was being respected by someone who knew that the joke didn’t need explaining.

But even great advertising can’t help a bad product. The car hasn’t yet sold, so the owner has pulled this ad in favour of a more conventional Craigslist page. If you’re anywhere near Seattle and you want a dying car with a brilliant backstory, you know what to do: http://seattle.craigslist.org/sno/cto/2977162859.html

suspensefulgraphics: Fireworks packaging anyone? Fuck yeah,...

Sat, 05 May 2012 11:03:34 -0700

suspensefulgraphics:

Fireworks packaging anyone? Fuck yeah, this amazing packaging and branding for Coyote Fireworks designed by Roxy Torres.

digitalspark: Never has the importance of social engagement...

Thu, 03 May 2012 10:22:33 -0700

digitalspark:

Never has the importance of social engagement been greater.

On-line the engagement begins with producing content that is unique, entertaining and or educational.

The objective is to get customers talking to each other about something you have provided the community.

designstain: Noisy Interactive Posters by DM9DDB Clever...

Wed, 02 May 2012 09:10:34 -0700

designstain:

Noisy Interactive Posters by DM9DDB

Clever campaign by DM9DDB for Saxsofunny, a sound engineering company from Brazil.

Playing with the theme “Every image has a sound”, the Brazilian agency created interactive ads using different materials to simulate the sounds of objects pictured in their campaign posters.

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helloyoucreatives: The human clock http://iprl.wz.cz/ Pretty...

Wed, 02 May 2012 08:42:21 -0700

helloyoucreatives:

The human clock http://iprl.wz.cz/

Pretty cool idea.

fastcompany: The more polarized we become, the stronger we...

Tue, 01 May 2012 07:55:10 -0700

fastcompany:

The more polarized we become, the stronger we feel a sense of belonging, and the more assured we are of our place in space. Imagine going to a football game and vacillating about which team you support. Chances are the real fans of both teams would shun you. “You’re either with us or against us”—a very useful phrase for momentum building and crowd growing.

How Enemies Power Innovation

digitalspark: Mobile … marketing’s next big thing has just...

Mon, 30 Apr 2012 08:34:31 -0700

digitalspark:

Mobile … marketing’s next big thing has just begun.

prettyclever: The 40-30-30 Rule: Why Risk Is Worth It To...

Sun, 29 Apr 2012 15:20:34 -0700

prettyclever:

The 40-30-30 Rule: Why Risk Is Worth It

To improve at anything, we must at some point push ourselves outside our comfort zone.

adhibition: Controversial Lego… Hahaha I think Lego missed...

Fri, 27 Apr 2012 08:44:30 -0700

adhibition:

Controversial Lego…

Hahaha I think Lego missed their mark…

digitalspark: Even great messages depend on context and...

Thu, 26 Apr 2012 08:38:57 -0700

digitalspark:

Even great messages depend on context and relevance.

thiswolf: Red Stripe - Space invaders. Working with Filthy...

Wed, 25 Apr 2012 07:33:03 -0700

thiswolf:

Red Stripe - Space invaders. Working with Filthy Luker Red Stripe created a giant interactive game of Space Invaders in the city of Manchester in the UK.

curiositycounts: A good question to ask ourselves from time to...

Tue, 24 Apr 2012 13:14:02 -0700

curiositycounts:

A good question to ask ourselves from time to time: “Am I Living Up To My Creative Potential?” This global study by Adobe shows 75% of people don’t think they are.

(via)

Video

Tue, 24 Apr 2012 13:12:59 -0700

nimay: Unleashing the Power of Open Data and Innovation | Todd...

Tue, 24 Apr 2012 07:51:43 -0700

nimay:

Unleashing the Power of Open Data and Innovation | Todd Park

Todd Park has served as HHS’s Chief Technology Officer since August 2009. In this role, his mission is to be a change agent and “entrepreneur-in-residence,” helping HHS harness the power of data, technology, and innovation to improve the health of the nation.

Prior to joining HHS, Mr. Park co-founded Athenahealth and co-led its development into one of the most innovative health IT companies in the industry. He also cofounded Castlight, a web-based health care shopping service for consumers. Mr. Park has also served in a volunteer capacity as a Senior Fellow at the Center for American Progress, where he focused on health IT and health reform policy, and as senior health care advisor to Ashoka, a leading global incubator of social entrepreneurs, where he helped start Healthpoint Services, a venture to bring affordable telehealth, drugs, diagnostics, and clean water to rural India. Mr. Park graduated magna cum laude and Phi Beta Kappa from Harvard College with an A.B. in economics.

Photo

Mon, 23 Apr 2012 08:30:15 -0700